It is very important to note that for the benefit and success of everyone in the course, (and in any design environment) a “Yes, And…” attitude is incredibly important. In order to foster creativity and nurture the spirit of innovation, those around the innovator must respond to the innovator’s ideas with a “Yes, And…” attitude and mindset. If someone comes along and says “No, that won’t work,” it is more likely than not to kill the mindset (or motivation) of the innovator. By demonstrating a “Yes, And…” attitude towards yourself and those around you, you are encouraging collaboration, brainstorming, and so many other positive aspects of Design Thinking that are needed for success. A large part of BUS 358 was learning to say “Yes, And…” to EVERY idea that you or another coursemate had over the course of the semester.
August 31, 2013