My Experiences in BUS 358: Innovation, Design, and Prototyping

October 8, 2013

The Innovator’s Cookbook, by Steven Johnson, features essays from multiple innovators discussing everything from what it means to be innovative, the importance of the “Creative Class”, the dangers of “innovation blowback”, and the need for “venturesome consumption.” There were nine essays throughout the book, as well as several interviews with designers, innovators, and creative managers at the end of the book. As part of the BUS 358 course, I read “Innovator’s Cookbook,” and as per my usual, I took notes over the content. I have provided these notes in this blog for the convenience of the blog readers as well as for my own reference.

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My Experiences in BUS 358: Innovation, Design, and Prototyping

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