My Experiences in BUS 358: Innovation, Design, and Prototyping

Essay 2

Nobody cares what you do in There: The Low Road

Stewart Brand

  • Any change to the environment/place is likely to be a good one (you can’t hurt it…)
  • “The place can’t get much worse anyways.” (do whatever you want)
  • Most low-road buildings are too hot in summer, too cold in winter. Amenities are sparse, it is sometimes dirty and it isn’t always (or even usually) pretty.
  • The personalities of the people become a part of the building.
  • “Temporary is permanent and permanent is temporary”
  • “they are disposable”
  • “Real estate values rise to the point where young artists/innovators cannot afford the higher rents, and the sequence begins again somewhere else. Economic activity follows low road activity.”
    • “Old ideas can sometimes use new buildings. New ideas must come from old buildings.”
  • When you can make adjustments to the space just by using a saw, you are in a Low Road.
  • “Low Road buildings are peculiarly empowering”
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My Experiences in BUS 358: Innovation, Design, and Prototyping

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