My Experiences in BUS 358: Innovation, Design, and Prototyping

Essay 4

The Rise of the Creative Class

Richard Florida

  • Cities lacking lifestyle options, cultural diversity, and a tolerant attitude for creativity kill it
  • “Creative Class”: fast-growing, highly-educated, and well-paid workforce who share common values of creativity, individuality, difference, and merit.
  • Places that succeed in attracting and retaining the creative class people prosper. Others don’t.
  • Creative Class cities are tolerant, diverse, and open to creativity.
  • “As creativity becomes more valued, the creative class grows.”
  • Creative class includes 38.3 million Americans (30% of US Workforce)
  • Regions w/ large numbers of creative class folks are the most affluent and growing
  • Talented people want to see an environment open to differences.
  • “Diversity is something they value in all its manifestations. This is spoken of so often and so matter-of-fact, that I take it to be a fundamental maker of creative-class values.
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My Experiences in BUS 358: Innovation, Design, and Prototyping

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